Phone: (818) 988-5231

Why Start Second Son?

In 2003, I opened Second Son Consulting out of a gut-driven certainty. I knew, against all that I had witnessed, it was possible to create an IT services firm focused on helping small-to-medium business owners make pragmatic and long-term decisions about technology, while also built out of honest, hands-on, and educational service that would nurture a longstanding relationship with each and every client for years to come.

When I was a kid, I can’t tell you how many times I heard my mom and step-dad complain about how they couldn’t trust the IT company supporting the non-profit trade association they ran for 27 years. They felt they were being patronized through tech-talk and that they weren’t being given the chance to educate themselves, thereby allowing them to make informed decisions.

At the same time, my father was a computer consultant who sold and installed mainframe systems in the 70s and 80s. He ultimately left the industry after many years of fighting dishonest and predatory sales tendencies pushed by his superiors, and feeling like he couldn’t honestly serve his customers.

My first few jobs after college were working for small, family-owned businesses, where I found myself watching my bosses try to grapple with the technology decisions needed to keep their companies up and running effectively. It felt like déjà vu.

All of this led to the realization that there must be a better way. I knew there was a way to be a technology advocate for our clients and rather than sell them products—help them learn about their company’s technology needs, help them find practical solutions, educate them as to how they can leverage them to grow their business, and engender a long-term, trust-driven relationship in the process.

I’m proud to say that through diligence, perseverance, and staying true to our core values and mission, our team has made this happen. We have clients that have been with us since the doors opened back in 2003 (and some from even before then!), and we value how extremely unusual that is in our industry. We are grateful for and thankful of their trust and business every day.

Rob Calvert
President & Founder